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IS YOUR MARKETING TEAM OUT OF TOUCH?

How to tell, and what to do It’s time for the big meeting. The client waits as the marketing team, wearing suits and ties, struggles to get their PCs to properly display their 40-slide PowerPoint...

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Business Development: The Tried And True Way To Grow An Organization

Business development is a concept familiar to all types of organizations. Whether it’s an animal shelter, a law firm, or a theme park; creating a solid business development plan is essential for...

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Reputation Management: Shaping How They See You

Warren Buffet said it best when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Managing the reputation of your...

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MEDIAMARK SPOTLIGHT’S JEFF BAXTER NAMED TO ORANGE TECH ADVISORY BOARD

MediaMark Spotlight is thrilled to announce the appointment of our own Jeffrey Baxter to the Launch Site Advisory Board at Orange Technical College, Orlando FL. As a member of this board, Jeff will be...

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What’s Your Hashtag Really Worth?

MediaMark Spotlight’s Gina Ferraro asks the question: Are hashtags effective? Or are they already dated? Ben Plomion on MultiChannelMerchant.com offers a less-than-enchanted view of hashtag culture. In...

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OVERBOARD OR STORYBOARD? Saving Time And Money On Your Next Shoot

Thanks to a happy collision of technology, marketing, and connectivity, videos are now cheaper to make and more popular than ever. Videos for sales, demos, training and other bits of business are...

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Is Marketing an Expense or an Investment?

Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to spring up every quarter. As...

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IS YOUR MARKETING AGENCY A GOOD FIT? Yes, “perfect” is an option.

Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the...

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When and why should I Update my logo?

Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those...

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Why the Business Development, Marketing and Sales Triad Is So Important

You’ve opened the door for a prospective client, but do you have effective marketing in place to nurture them through the sales funnel? As we all know, nurturing leads through salespeople isn’t like it...

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