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The Future Is Faceless: How to Market In Today’s Visual-Centric Climate
It’s pretty much everywhere you turn these days. Facebook has its “Reels.” YouTube has its “Shorts.” And TikTok… well, we all know far too much about TikTok’s video-based rabbit holes. We are living in...
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Why the Business Development, Marketing and Sales Triad Is So Important
You’ve opened the door for a prospective client, but do you have effective marketing in place to nurture them through the sales funnel? As we all know, nurturing leads through salespeople isn’t like it...
View ArticleWhen and why should I Update my logo?
Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those...
View ArticleIS YOUR MARKETING AGENCY A GOOD FIT? Yes, “perfect” is an option.
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the...
View ArticleIs Marketing an Expense or an Investment?
Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to spring up every quarter. As...
View ArticleOVERBOARD OR STORYBOARD? Saving Time And Money On Your Next Shoot
Thanks to a happy collision of technology, marketing, and connectivity, videos are now cheaper to make and more popular than ever. Videos for sales, demos, training and other bits of business are...
View ArticleWhat’s Your Hashtag Really Worth?
MediaMark Spotlight’s Gina Ferraro asks the question: Are hashtags effective? Or are they already dated? Ben Plomion on MultiChannelMerchant.com offers a less-than-enchanted view of hashtag culture. In...
View ArticleMEDIAMARK SPOTLIGHT’S JEFF BAXTER NAMED TO ORANGE TECH ADVISORY BOARD
MediaMark Spotlight is thrilled to announce the appointment of our own Jeffrey Baxter to the Launch Site Advisory Board at Orange Technical College, Orlando FL. As a member of this board, Jeff will be...
View ArticleReputation Management: Shaping How They See You
Warren Buffet said it best when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Managing the reputation of your...
View ArticleBusiness Development: The Tried And True Way To Grow An Organization
Business development is a concept familiar to all types of organizations. Whether it’s an animal shelter, a law firm, or a theme park; creating a solid business development plan is essential for...
View ArticleIS YOUR MARKETING TEAM OUT OF TOUCH?
How to tell, and what to do It’s time for the big meeting. The client waits as the marketing team, wearing suits and ties, struggles to get their PCs to properly display their 40-slide PowerPoint...
View ArticleCONTENT MARKETING 2017: TRENDS AND TRAPS
“Content marketing has become an almost universal tactic,” says reporter Anthony Carranza. Here’s the latest update on the most effective practices and most useful programs. In today’s fast-paced...
View ArticleThe Choice of a Voice: Why Brand Consistency Matters
Yes, this has happened to you. The TV’s on, you’re sort of not paying attention, and a Target ad comes on. Or, rather, a commercial comes on with happy people looking you right in the eye while wearing...
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What Recruiters Really Think of your LinkedIn Page
“When you’re looking for a job, your LinkedIn profile is a 24/7 information resource for the recruiters who are looking for talent,” says Gwen Moran in Fast Company. “87% of recruiters find LinkedIn...
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How dead is cold calling?
Once upon a time, before laptops, tablets and smartphones atomized our desks, file cabinets and conference rooms, an enterprising salesperson could simply walk into a corporate office, ask for, say,...
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Making Sense out of “Hashtags”
When you are using Twitter, you will often see text accompanied by the symbol “#” – what we used to refer to as a number sign has become known as the “pound” sign but also known as a “hashmark.” In...
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Happy Thanksgiving from MediaMark Spotlight!
We have a great deal to be thankful for this year. This has been another great year for our firm. This cannot happen without the support of our many loyal clients and business partners who continue to...
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Who is Protecting Your Brand?
Reputation is everything. We hear this all the time. It is true though. When it comes to building personal and business credibility (and as an owner it really is both) how people view us as business...
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When and why should I Update my logo?
Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those...
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On Demand Is Not Just About Television!
One of the things about being in marketing, especially digital marketing, is there are often terms that get thrown around that mean absolutely nothing to anyone else. We forget that business owners...
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