Business Development: The Tried And True Way To Grow An Organization
Business development is a concept familiar to all types of organizations. Whether it’s an animal shelter, a law firm, or a theme park; creating a solid business development plan is essential for...
View ArticleReputation Management: Shaping How They See You
Warren Buffet said it best when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Managing the reputation of your...
View ArticleMEDIAMARK SPOTLIGHT’S JEFF BAXTER NAMED TO ORANGE TECH ADVISORY BOARD
MediaMark Spotlight is thrilled to announce the appointment of our own Jeffrey Baxter to the Launch Site Advisory Board at Orange Technical College, Orlando FL. As a member of this board, Jeff will be...
View ArticleWhat’s Your Hashtag Really Worth?
MediaMark Spotlight’s Gina Ferraro asks the question: Are hashtags effective? Or are they already dated? Ben Plomion on MultiChannelMerchant.com offers a less-than-enchanted view of hashtag culture. In...
View ArticleOVERBOARD OR STORYBOARD? Saving Time And Money On Your Next Shoot
Thanks to a happy collision of technology, marketing, and connectivity, videos are now cheaper to make and more popular than ever. Videos for sales, demos, training and other bits of business are...
View ArticleIs Marketing an Expense or an Investment?
Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to spring up every quarter. As...
View ArticleIS YOUR MARKETING AGENCY A GOOD FIT? Yes, “perfect” is an option.
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the...
View ArticleWhen and why should I Update my logo?
Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those...
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Why the Business Development, Marketing and Sales Triad Is So Important
You’ve opened the door for a prospective client, but do you have effective marketing in place to nurture them through the sales funnel? As we all know, nurturing leads through salespeople isn’t like it...
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The Future Is Faceless: How to Market In Today’s Visual-Centric Climate
It’s pretty much everywhere you turn these days. Facebook has its “Reels.” YouTube has its “Shorts.” And TikTok… well, we all know far too much about TikTok’s video-based rabbit holes. We are living in...
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